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Success Secrets of Women
Entrepreneurs

Tips and Resources for Women Business Owners

 

 

Hi, I'm Lois Carter Fay, founder of Success Secrets of Women Entrepreneurs and owner of Marketing Idea Shop, a publishing, marketing consulting and online resource for small businesses and women-owned businesses.

Recently, one of my readers asked me a question that got me thinking. I thought I'd let you in on my thoughts and see if it helps you, too.

 

She asked,
"What's Your Hourly Rate?"

If you work with clients, at some point in your career, you've probably been asked, "What's your hourly rate?"

Now, you and I both know this question isn't totally relevant, even if you provide services like I do. Because it doesn't really matter how much I charge per hour. What the client really wants to know is, "How much is this going to cost me?"

But they don't want to pay some astronomical hourly fee, either. They want to feel like you put some effort into their work. So what you really need to know is, "How much is it worth to this client to have this problem solved?"

Sure, I could quote an hourly rate. But usually I don't.


They'd be shocked.


Because I've been doing what I do for about 30 years, so I can often write a brochure in "record time," which wouldn't pay me enough to stay in business. So I don't charge an hourly rate. I charge for my "smarts"—my knowledge and experience. And if the project rate is within the client's budget, they're usually willing to pay it.

But how'd you like to get out of the piecework business altogether? I know I would!

That's why lots of people take the risk of commissioned sales. That is, they sell something and then get paid a commission—no salary. And some programs, like Mary Kay, are two-tier commissioned sales—meaning you get commissions on what YOU sell AND you get commissions on what your "downline" sales force sells.

So you and your underlings go out and beat the pavement, looking for new and returning customers to sell makeup to. You also keep your eye out for more sales reps who want to join your team, too. You'd never think of advertising your product in the newspaper, would you? No, because Mary Kay is sold by direct sales.

Well, the online world of marketing has taken this a little farther. It's called affiliate sales.

Some affiliate programs pay one-tier and some pay two-tier commissions. It's basically the same as Mary Kay. But what's different is that usually you're being paid for "electrons" instead of makeup.

Someone writes an ebook that you decide to sell for them through your website or your ezine. You put it up in your store, write an article about it, and then you forget it. Every once in awhile, someone buys it and you get a commission. Maybe you've recruited others through your affiliate link to sell the same product. They put it up on their website and make sales. You get a commission every time you sell the product AND every time your downline affiliate sells the product. So you double your chance of making money, don't you?

AND you have the option to advertise the product using pay-per-click campaigns on Google and Overture (and other places). You write such a good ad that tons of people click on it and visit your website. Because you have a terrific sales page for the product, let's say that half the people buy it when they visit.

Now you're cookin'!

You also improve your search engine rankings—meaning you do all the right things and every time someone searches on your keywords, you come up on the FIRST PAGE of search results. So more people visit your website.

And while they're there, they might buy something...or not. Or, they might see a Google ad that interests them and click off to someone else's site. You got it! You make money on that, too!

And after awhile, your website becomes your product.

Now you want to add more revenue streams to your business (firing every difficult client you have and replacing that revenue with something else...wouldn't that be great?!!?).

So you write your own ebooks or nifty little software product that you can sell the same way you sell other people's electronic products.

But this time YOU KEEP ALL THE MONEY.

Because it's your product. Unless, of course, you recruit affiliates to sell your product for you. And who wouldn't? It gets your product out to LOTS more people.

So you have to pay them 40% of the sales price. So what? What does it cost you?

Zip. Zero. Nada. It's just electrons.

You did all the work up front, so you can collect the money over and over and over as sales are made.

THAT'S PASSIVE INCOME!

During a recent teleseminar where I interviewed Lynn Terry of Self-Starters Weekly Tips and author of The Passive Income Guide to Online Business, Lynn shared all her dirty little secrets about creating passive income streams.

And when you listen to it, you'll learn 7 easy ways to change your business model so you can do something ONCE and collect income from it over and over and over. (Hey! You might be able to retire yet! And you thought you'd be working 9–5 until the day you died!)

So read on and find out how you can get a copy of the recorded teleseminar, either in CD format or in MP3. You can even get a transcript of it and read along while you listen. (Don't try this when you're driving!)

Attention:
Business Owners, Coaches, Consultants, & Solopreneurs:

Make Money While You Sleep!
"Learn How to Create Passive Income
So You Can
WORK LESS and EARN MORE "


with Lynn Terry of Self-Starters Weekly Tips, Author of The Passive Guide to Online Business

You MISSED the LIVE Teleseminar, but you can still get the recording and transcript!

This One-Time
LIVE TELESEMINAR
Event With Lois Carter Fay
and Lynn Terry Was Recorded Especially for You!


Lois Carter Fay

Lynn Terry

Dear Friend,

Did you know the success rate for people trying to make money online is terrible?

Is this you?

    • Do you struggle with one technique after another,
      and still earn less than a six-figure income?
    • Do you work WAY too hard and earn TOO LITTLE money?
    • Do you work with clients or do projects that don't interest you, but you have to take them because you need the money?
    • Are you thinking about getting a "real job"?

If you're not ready to give up yet ...

      • All you have to do is change your way of thinking.
      • Begin to implement a few changes to your business model.
      • And you'll get the results you REALLY want...

Find out HOW by listening to this Recorded Teleseminar!

I've been self-employed for over 14 years, and during that time I've met and worked with hundreds of small business owners and consultants. I've found that many of them struggle to make ends meet. Does that mean they're lousy businesspeople?

No! Of course not.

    • It's not that they're not doing everything they know how to do to generate income.
    • It's not that they're sitting around waiting for the phone to ring.
    • And they're certainly bright, hard-working people just like you.

They simply haven't been taught the passive income generating strategies that CAN HELP THEM WORK LESS and MAKE MORE.


So they keep doing what they've always done.
And they keep getting what they've always gotten.

Well, if this describes you and your business, it's time to change the business model.
Don't cha think?

And I'd like to help both you and me triple our income in 2005, so I've brought you the BEST passive-income specialist I know—Lynn Terry.

Since meeting Lynn about a six months ago as part of the Turning Ideas Into Dollars Forum, I've been continually impressed with her knowledge and advice. Her weekly Self-Starters Weekly Tips Internet Marketing newsletter and advice in the forum is filled with useful and easy-to-implement ideas on how to work less and make more money.

Now that's something I'd like to do,
wouldn't you?


DO YOU WANT TO:

  • Find out exactly what passive income IS?
  • Learn how you can begin working passive income into your business model right away...no matter what type of business you're in?
  • Triple your income and find yourself working less hours—with less stress—by the end of the year?

That's right. Get Ready to TRIPLE What You Made in 2004. We're Going to Make 2005 YOUR YEAR! (and mine, too!)

That's what Lynn did in 2004! She tripled her income and AT THE SAME TIME, cut her hours by two-thirds! Now, she makes 3 times the money she made in 2003 and she only works 3 or 4 hours a day, 4 or 5 days a week.

Here's just a sampling of what we share with you on this call:

  • Learn what passive income IS...and what it isn't.
  • Learn the top 10 reasons to create passive income...and why it's important to your future.
  • Hear successful examples that you can copy.
  • Find out how one tiny change can triple your current income—or more!
  • Learn 7 ways to create passive income, easily.
  • And find out how you can begin right away, without disrupting your current schedule or business model.
  • Learn how to WORK LESS and EARN MORE.

You'll be inspired and walk away with your own personal, easy-to-follow PASSIVE INCOME PLAN that you can begin using immediately to START MAKING MORE MONEY and WORKING LESS.

Recorded Teleseminar of this LIVE
60-Minute Event

I've made sure to give you everything you need to get the MOST out of the information Lynn and I provided.
Here are your purchase options:

1) Don't miss anything! Sign up now and get:

  • Recorded CD and MP3 access to the "Learn How to Create Passive Income so You Can WORK LESS and MAKE MORE MONEY" teleseminar with Lynn Terry.
  • AND...if you have questions after you listen to it, you can email me your questions and I'll make sure they get answered!
  • AND... you can download the transcript of the whole recording (available 3/11/05).
  • AND...I'll throw in a FREE copy of Yanik Silver's "14-Point Web Copy Analysis," which is one of the best tools for teaching you how to write better sales copy!

All for just $53.86!

order now


2) Or, buy any of the items you want—CD, MP3 or Transcript—individually. You'll pay a little more per item, but it's still a great deal!

 

Passive Seminar MP3

Passive Seminar CD

Passive Seminar Transcript

And, as always with any Marketing Idea Shop production, you are protected by my 100% money-back guarantee.

You'll Be Relieved and Excited About 2005

Take it from both Lynn and me … most people wait too long before they make the necessary changes to help them stop billing for their TIME and start getting paid for their KNOWLEDGE. And, trust me, this will NOT be complicated! In fact, you'll leave this recorded call relieved that you can make simple changes and vastly improve your income in 2005.

All for only $29.95.

(If you buy the CD)

That's a drop in the bucket compared with the additional income you'll generate this year by using our strategies!

Invest in your future. Sign up today.

So, are you ready to begin making more money?

 


Click Here Now to Buy the CD, MP3 and Transcript


Via Secure Online Server

Or phone in your order to: 1.800.203.8660 or 1.540.289.3840


Or fax in your order to: 1.540.289.3839

Or mail it to:
Marketing Idea Shop, LLC
411 Rainier Road
Massanutten, Va. 22840

 

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