Attention:
Business Owners, Coaches, Consultants,
Speakers & Solopreneurs

How to Use the Media to
Market Your Expertise

You MISSED this information-packed LIVE Teleseminar, but you can still get the CD, MP3 and Transcript!

A One-Time LIVE TELESEMINAR Event With Lois Carter Fay and Joan Stewart was recorded Wednesday, March 23, 2005 2 to 3 pm Eastern (NY) (1:00 pm Central/12:00 N Mountain/11:00 am Pacific) Get CD, MP3 and Transcript Now!

Lois Carter Fay

Joan Stewart is better known as The Publicity Hound. She writes a weekly e-newsletter, The Publicity Hound's Tips of the Week, filled with publicity ideas to help you promote your business.

And Joan knows what she's talking about since she was a newspaper editor for 22 years before starting her company in 1996. She has been quoted in numerous books and articles, has a VERY long list of published articles appearing in publications and on the Net, and almost 12,000 subscribers to her newsletter. When anyone says publicity expert, Joan's name is sure to come up. And she wants to help you reach your own expert status.

There are many ways to create expert status, and in this teleseminar Joan Stewart told us many more ways than I can list. But here are a few ideas to help you cash in on your knowledge and expertise. You can:

• Get an advanced degree.

• Get a patent.

• Write and publish a book.

• Win an award.

• Write and publish articles that show off your expertise.

• Be quoted in other people's books.

• Be quoted in newspaper and magazine articles.

• Do joint ventures with well-known experts and become an expert by association.

• Give speeches--especially for prominent trade
  associations.

• Become a member of a prestigious association or organization.

• Be appointed to a board of directors.

And when you do these things, you need to make sure that the media hears about it, so send news releases to publicize your successes. Pretty soon, everyone will know you're an expert!

When you finish listening to this teleseminar, your head will be SWIMMING with great ideas for publicizing your product, service or company. And when you start getting all that publicity, your competitors will be green with envy.

So order your copy now.

In this teleseminar, you'll learn:

• Exactly what is an expert?
• What to do if you don’t consider yourself an expert.
• How to create a Top 25 media hit list and how to make it work for you.
• How to build relationships with your best media
  contacts so they call you FIRST when they need a comment.
• How to be helpful to the media and give them exactly
  what they need so they call you again and again.
• How to stay on the media’s radar screen without being a pest.
• Why contacting fewer media outlets is far better than contacting more.
• How to piggyback off current events.
• How to create your own holiday or your own day, week or month of the year and promote it like crazy.
• The one thing you must do before pitching newspapers, magazines, TV and radio stations.
• How to use newspaper and magazine editorial pages for publicity.
• The 2 kinds of letters to the editor that editors love to publish.
• The 1 easy thing you can do to virtually ensure that your website will be at the top or near the top of the search engine rankings when someone looks for "[your expertise] expert."
• And much more!
  
  
• And we'll teach you all this in an entertaining and information-packed, one-hour teleclass.

Live 60-Minute Recorded Event and Recorded Audio, and More

I've made sure to give you everything you need to get the MOST out of the information Joan and I provide. Your registration includes:

1) Don't miss anything! Sign up for the whole package now and get: Live Teleseminar Recorded on CD:"How to Use the Media to Market Your Expertise " with Joan Stewart, The Publicity Hound. AND... you'll also get a downloadable MP3 copy of the entire AUDIO RECORDING to listen to as many times as you like. (Or, listen right from the website via streaming audio -- no downloading needed!) AND... you can download the transcript of the whole recording (available April 2, 2005). AND as a bonus...you'll get a FREE copy of Lois Carter Fay's ebook, Public Relations 101 for Service Professionals, Solopreneurs, Coaches & Speakers (a $37 value!), which you can download immediately to begin your P.R. education right away. AND as another bonus...when you sign up, you'll be able to download (free) Joan's article, "What to Do When You're the Reporter." All for just $47! ($96.85 if purchased separately)

2) Or, order separately and get only the items you want: CD MP3 Transcript PR 101 Ebook

 

As always with any Marketing Idea Shop production, you are protected by my 100% money-back guarantee. If you are not fully satisfied with the product, we will cheerfully refund your payment.

It's only $47, including the MP3, recorded CD, downloadable transcript, informative article and FREE ebook.

 

That's a drop in the bucket compared with the additional marketing opportunities you'll generate this year by using our strategies!

Invest in your future. Buy today.

So, are you ready to jumpstart your publicity?

 

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Or phone in your order to: 1.800.203.8660 or 1.540.289.3840

Or fax in your order to: 1.540.289.3839

Or mail it to:
Marketing Idea Shop, LLC
411 Rainier Road
Massanutten, Va. 22840